Owned by its parent company Alphabet, Google dominates the search engine market with over 90 percent market share worldwide. Google is the biggest and most popular search engine in the world. This is the list of top 5 most popular search engines: 1. In terms of worldwide popularity, Google has been #1 for years. The sum of all the practices and techniques the website owners do to improve their search rankings is called Search Engine Optimization (SEO). Optimizing your website for the relevant search queries is an important part of any online marketing strategy since it can drive more traffic to your webpages. Page usability (considers the quality of webpage from the technical standpoint – responsiveness, page speed, security, etc.)īesides providing useful information for their users, search engines can also help brands to promote their websites.
Content quality (the algorithms determine whether the webpages are an excellent source of information based on internal and external factors number and quality of backlinks are important factors here).Page relevance (the search engine needs to find out whether the page answers the search query).Meaning of the query (understanding what the user means by using the exact words they used, what is the search intent, etc.).The search engine algorithm is a term used to define a complex system of several algorithms that evaluates all the indexed pages and determines which of them should appear in the search results for a given query.įor example, the Google algorithm uses dozens of factors (many of them are well-known, while some of them are kept a secret) in several areas such as: So we look at things like the title, the meta description, the actual content that you’ve got on your page, images, links, all sorts of things.” (Martin Splitt, Webmaster Trends Analyst) What is a search engine algorithm? The last step includes picking the best results and creating a list of pages that will appear on the result page.Įvery search engine uses dozens of ranking signals and most of them are kept as a secret, unavailable to the public.Īs Martin Splitt, Webmaster Trends Analyst, said: A quick tip: To find all your indexed pages, you can use Google Search Console or you can do a quick check by using the site search operator: “site:”